Cookie Policy for Colena, trading as heliguy™
How we use cookies
Cookie Policy
As is common practice with almost all professional websites this site uses cookies, which are tiny files that are downloaded to your computer, to improve your experience.
This page describes what information they gather, how we use it and why we sometimes need to store these cookies.
We will also share how you can prevent these cookies from being stored however this may downgrade or 'break' certain elements of the site's functionality.
For more general information on cookies, please read "What Are Cookies".
How We Use Cookies
Category | What they do | Your consent |
[Strictly necessary] | Keep the site working: basket, checkout, account sign-in, security, and remembering your cookie choices | Always on |
[Functional / Preferences] | Remember your preferences and form entries | [Your choice] |
[Analytics / Statistics] | Show us how visitors use the site so we can improve it | Your choice |
[Marketing] | Measure and personalise our marketing, recognise returning business visitors, and show adverts on other sites | Your choice |
When you first visit, our cookie banner asks which categories you accept. We only set strictly necessary cookies until you choose. You can accept all, reject all, or choose by category, and rejecting is as easy as accepting.
It is recommended that you leave on all cookies if you are not sure whether you need them or not in case they are used to provide a service that you use. Disabling Cookies You can prevent the setting of cookies by adjusting the settings on your browser (see your browser Help for how to do this).
Be aware that disabling cookies will affect the functionality of this and many other websites that you visit. Disabling cookies will usually result in also disabling certain functionality and features of the this site. Therefore it is recommended that you do not disable cookies.
The Cookies We Set
Account-related Cookies: If you create an account with us then we will use cookies for the management of the signup process and general administration. These cookies will usually be deleted when you log out however in some cases they may remain afterwards to remember your site preferences when logged out.
Login-related Cookies: We use cookies when you are logged in so that we can remember this fact. This prevents you from having to log in every single time you visit a new page. These cookies are typically removed or cleared when you log out to ensure that you can only access restricted features and areas when logged in.
Cookies Relating To Email Newsletters: This site offers newsletter or email subscription services and cookies may be used to remember if you are already registered and whether to show certain notifications which might only be valid to subscribed/unsubscribed users.
Cookies Relating To Orders Processing: This site offers e-commerce or payment facilities and some cookies are essential to ensure that your order is remembered between pages so that we can process it properly.
Surveys-related Cookies: From time to time we offer user surveys and questionnaires to provide you with interesting insights, helpful tools, or to understand our user base more accurately. These surveys may use cookies to remember who has already taken part in a survey or to provide you with accurate results after you change pages.
Forms-related Cookies: When you submit data to through a form such as those found on contact pages or comment forms cookies may be set to remember your user details for future correspondence.
Site-preferences Cookies: In order to provide you with a great experience on this site we provide the functionality to set your preferences for how this site runs when you use it. In order to remember your preferences we need to set cookies so that this information can be called whenever you interact with a page, which is affected by your preferences.
Third-party Cookies
In some special cases we also use cookies provided by trusted third parties. The following section details which third-party cookies you might encounter through this site.
This site uses Google Analytics which is one of the most widespread and trusted analytics solution on the web for helping us to understand how you use the site and ways that we can improve your experience. These cookies may track things such as how long you spend on the site and the pages that you visit so we can continue to produce engaging content. For more information on Google Analytics cookies, see the official Google Analytics page.
Third-party analytics are used to track and measure usage of this site so that we can continue to produce engaging content. These cookies may track things such as how long you spend on the site or pages you visit which helps us to understand how we can improve the site for you.
From time to time we test new features and make subtle changes to the way that the site is delivered. When we are still testing new features these cookies may be used to ensure that you receive a consistent experience whilst on the site whilst ensuring we understand which optimisations our users appreciate the most.
As we sell products it's important for us to understand statistics about how many of the visitors to our site actually make a purchase and as such this is the kind of data that these cookies will track. This is important to you as it means that we can accurately make business predictions that allow us to monitor our advertising and product costs to ensure the best possible price.
Several partners advertise on our behalf and affiliate tracking cookies simply allow us to see if our customers have come to the site through one of our partner sites so that we can credit them appropriately and where applicable allow our affiliate partners to provide any bonus that they may provide you for making a purchase.
We use tracking and analytics cookies to monitor website usage and gain insights into business engagement. These cookies enable us to recognise returning visitors associated with businesses and to collect aggregated data on website performance and user behaviour. By continuing to use our website, you consent to the use of these cookies unless you choose to disable them in your browser settings.
Some cookies are set by trusted third parties. We only allow these if you accept the matching category in our cookie banner.
Provider / type | What it does | Category |
Google Analytics | Measures how visitors use the site, such as pages visited and time spent, so we can improve it | Analytics |
[A/B testing tool] | Tests different versions of pages to see which work better | Analytics |
HubSpot | Recognises returning visitors. If you are already one of our contacts (for example, you filled in a form or bought from us), it links the pages you visit to your record so our team can offer relevant help | Marketing |
Klaviyo | If you have subscribed to our emails, links site activity (such as products viewed) to your email profile so our emails are more relevant | Marketing |
Clay | Identifies the organisation a visit comes from, using its network (IP) address. It identifies organisations, not individual people | Marketing |
Google Ads, Meta (Facebook, Instagram), LinkedIn | Measure whether our adverts lead to visits and orders, and show you relevant adverts on other sites | Marketing |
[Affiliate tracking] | Credits partner websites that referred you to us | Marketing |
These providers may use the information under their own privacy policies, and some may process it outside the UK. Our Privacy Policy explains how we protect international transfers. Google Tag Manager is used to load these tools; it only fires each tool after you have given the matching consent.
More Information
Hopefully that has clarified things for you and as was previously mentioned if there is something that you aren't sure whether you need or not it's usually safer to leave cookies enabled in case it does interact with one of the features you use on our site. However if you are still looking for more information then you can contact us through one of our preferred contact methods:
Email: info@heliguy.com
Phone: +44 (0) 191 296 1024