It may have been a busy end to 2016 for DJI but they’re showing no signs of letting off with the news that some popular products will no longer be supported. Following on closely from their announcement that the Phantom 3 Professional
are being discontinued, DJI has reportedly dropped the bombshell that the Phantom 4
will be facing a similar fate.
After only 10 months on the market and gaining a huge following from both consumers and professional videographers, the Phantom 4 is allegedly being phased out in favour of the next generation of DJI’s products.
Explaining the future of their quadcopter range, an email from DJI to dealers which has been doing the rounds online (see source: sUAS News
) explains that:
“Consumer drones will be limited to the Mavic Pro, the Phantom 4 Pro and Phantom 4 Pro Plus.”
Although unconfirmed by DJI themselves, if true, this is an inevitable consequence of the tireless production cycle that they pursue. Rapid innovation and new products released on an almost bi-monthly basis necessitate the discontinuation of products to ensure support services aren’t stretched by older models.
You can learn more about the models DJI has now designated as its consumer range by following the links below:
The Phantom 3 Professional, Phantom 3 Advanced and Phantom 4 gradually introduced the smart features we now expect as standard from the above products. The quickened pace of progress and leap forward from the original Phantom 4 to the Pro as well as their movement into camera technology act as a good indicator of the company’s trajectory and will likely cement DJI as a household name in 2017.
In other news, Mavic Pro delays continue as DJI’s decision to ship direct has negatively affected their dealer network and left many customers with pre-orders waiting. With Chinese New Year approaching and a factory shutdown looming, it’s likely that this saga will continue until early March.
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